Opinion On Telstra Advertising Campaign - 1725 Words

Opinion on Telstra Advertising Campaign. From the literature, Telstra has been a long term sponsor of the Australian Olympics team but currently it is not the sponsor of the team. The issue is that Telstra has been using the advertising campaign ‘I go to Rio’ and have a similar advert stating they are ‘Official Technology Partner of Seven’s Olympic Games Coverage’. This is contrary to the real situation since the team had a different telecommunications partner during the Rio 2016 Olympics. The Australian Olympics team was sponsored by Optus which is the Official telecommunications partner of the team as stated by the literature (Toscano, 2016). In fact the adverts on Channel Seven clearly stated that Telstra was the ‘official technology partner’ and featured an advert having the current description ‘I go to Rio’ by Peter Allen. Immediately Australian Olympics Committee raised a concern over the illegality of Telstra’s advertising campaign, they modified the advert. In reiteration, the Telstra’s spokesman claimed they had created an app that updates the events in the Rio Olympics and they wanted their customers to get accessibility freely to the exclusive content of the application offered. The spokesperson stated that the promotions reflected the viable partnership together with the Seven Network. From the presentation of the Facts, Telstra has breached the law. They are not the official telecommunication partners of the official technology partners but they are using theShow MoreRelatedSwot Analysis Foxtel Introduction to Marketing1700 Words   |  7 Pagesthe Year Awards. ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Partnership with Telstra and Optus Expanding customer base and providing Foxtel services to new generation mobiles. ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Packages Offered and tailored to individual amp; family tastes and preferences, where these packages can be bundled. 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Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen Free Essays

Research Proposal Why GSM Tech is more preferred than CDMA Tech in Yemen Prepared by: Khaled Al-Gahuri Prepared for: Dr. Murad Al-Nashmy Acknowledgement I am honored to prepare this research paper which titled â€Å"Why GSM Tech is more preferred than CDMA Tech in Yemen†. And I would like to pay my special thanks to Dr. We will write a custom essay sample on Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen or any similar topic only for you Order Now Murad Abstract The cellular industry is in Yemen dominated by two technologies – Global System for Mobile Communication (GSM) and Code Division Multiple Access (CDMA). This paper will provide an overview of the two different technologies and will focus on why people in Yemen preferred to use the GSM technology rather than CDM technology A even though CDMA technology introduced after GSM with a more privileges. 1 Table of Content ? ? Acknowledgement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 ? Chapter 1: Introduction —————————————–? ? ? ? ? Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Problem†¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Significance of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Scope of study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 ? Chapter 2: Literature Review ——————————————? ? ? ? ? Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Consumer Choice†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Perceived Service Quality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Choice of Handset†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Hypothesis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 ? Chapter 3: Methodology ——————————————? ? ? ? ? ? ? ? Research Deign †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Framework†¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Population And Sampling†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Data Collection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Data Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Time Schedule†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 2 Chapter 1 Background Introduction The mobile industry in Yemen is divided between the two technologies GSM and CDMA. While the earlier service providers had adopted the GSM technology, the new players have been using CDMA technology has notched up a significant share of the Yemen market. The number of subscriber’s mobile industry has increased significantly since 2001. The first company lunched in Yemen introduced the GSM technology which was the only choose for Yemenis people to grant, but in 2005 other company has been lunched by the government introduced the CDMA technology which provide a better services for the clients with privileges to overcome the GSM technology. After around five years a big number of people have subscribed with CDMA, but GSM was still demonstrated the market with a bigger number of subscribers until nowadays. It is necessary for us to understand the basic differentiation of the two technologies as they may have an impact on the subscribers. GSM stand for Global System for Mobile Communications, one of the leading digital cellular systems. It uses narrow band TDMA, which allows eight simultaneous calls on the same radio frequency. GSM digitizes and compresses data, then sends it down a channel with two other streams of user data, each in its own time slot. It operates at either the 900 MHz or 1800 MHz frequency band. GSM was first introduced in 1991. As of the end of 1997, GSM service was available in more than 100 countries and has become the de facto standard in Europe and Asia. CDMA stand for Code-Division Multiple Access, a digital cellular technology that uses spread-spectrum techniques. Unlike competing systems, such as GSM, that use TDMA, CDMA does not assign a specific frequency to each user. Instead, every channel uses the full available spectrum. Individual conversations are encoded with a pseudo-random digital sequence. CDMA consistently provides better capacity for voice and data communications than other commercial mobile technologies, allowing more subscribers to connect at any given time, and it is the common platform on which 3G technologies are built. 3 Problem Statement The tendency of choosing The GSM technology over the CDMA in Yemen is very obvious. Thus, there is a need to identify the factors that can influence the choice patterns of either GSM technology or CDMA technology as well as why consumers prefer to choose GSM rather than CDMA even though CDMA is has more privileges and uses advanced techniques. Objectives Our main objectives of this study are as following: To identify and analyze the factors that can influence the choice patterns of either GSM technology or CDMA technology. To investigate the relationship between those factors. To find out why GSM is more preferred than CDMA. Significance of the Study This research will help to recognize the factors that lead to the lack of use CDMA technology in Yemen as well as this study can contribute to the body of knowledge by examining the different variables and implement them. Scope of study The scope of this study is basically limited to the consumers o the mobile industry in Yemen. 4 Chapter 2 Introduction Literature Review This chapter will bring a clear idea about the factors that can influence consumer choice such as perceived services quality, choice of handset as well as international roaming and their relationship. In addition some previous researches will be included. Consumer Choice The GSM Association is an international organization founded in 1987, dedicated to providing, developing, and overseeing the worldwide wireless standard of GSM. CDMA was established earlier and thus has a bit more coverage than GSM. However GSM networks continue to make inroads in Yemen. There are camps on both sides that firmly believe either GSM or CDMA architecture is superior to the other, Richard (2009) stated that there is no clear winner in the CDMA and GSM it all depends on your needs. There are many factors that could influence on consumer choice patterns, different factors have different influence on consumer, and these factors should be taken into consideration in order to formulate consumer choice patterns. Mobile sector must focus on customer satisfaction as serious marketing strategies (Lim, and Widdows, 2006). Nadine (2001) examined that attitude of the respondents using cell phones was not influenced by either education or occupation and income. Haque (2007) suggested that coverage, service quality, data transfer speed, and choice of handset play a main role during the time to choose either GSM or CDMA technology. Chris (2006) noted that in recent years the telecommunications market has witnessed major developments, with rapid expansion in access to telecommunications networks and a surge in the number of available services and applications. While many factors have contributed to the transformation of the telecommunications industry, competition has played a key role in driving telecom industry to develop new techniques, to innovate and to offer new services. 5 With the advent of cellular phones doing double and triple duty as streaming video devices, podcast receivers and email devices, Simon (2007) Stated that speed in data transfer is important to those who use the phone for more than making calls. Other thing advertisement can take a place when choosing technology Kalpana (2006) found that advertisement play a dominant role in influencing the customers. Perceived Service Quality Perceived service quality defined as a global judgment or attitude relating to the superiority of the service and it’s the rank to which the technology provides key customer requirement and how reliable those requirement are delivered(NQRC,2001). Basically consumers are adapted to the services that either GSM or CDMA could provide Kumar (2005), in his study analyzed that, services plays a major role in the telecom industry are the most active and attractive. In addition the quality of service is a driving of choice Seth et al (2006), in his study analyzed that there is relative importance of service quality attributes and showed that responsiveness is the most importance dimension followed by reliability, customer perceived network quality, assurance, convenience. The development of a reliable and valid instrument for assessing customer perceived service quality for cellular mobile services. (Backlund and Holmqvist, 2006) pointed that customer choice is achieved through good qualitative and quantitative services. Customer choice normally can indicate to customer response to the state of satisfaction and customer opinion of satisfied condition (Oliver, 2003). Palkar (2004) proposed that perceived services is an important factor that has greater influence on costumer choice. (Serkan 2005) determined that the balance of power between service quality and customer satisfaction with an emphasis on these two constructs is the concept that is different from the view of customer. Zeithaml and Bitner, 2002, indicated that both service quality and customer satisfaction have some things in common. Furthermore, Fornell et. al. ,(1998) reported that satisfaction is a consequence of service quality. 6 Choice of handset Liu (2002) found that the choice of a cellular phone is characterized by two attitudes: attitude towards the mobile phone brand on one hand and attitude towards the network on the other. Samuvel (2002) observed that most of the respondents consider coverage area, quality of services are an important factors for selecting the either GSM or CDMA while majority of the respondents are considered that choice if handset is the most important factor. Kalus stated that If you travel a lot to foreign countries, then GSM phone is better for you. Also santos(2006) indicated that GSM phones work more widely across the world than do CDMA models. International Roaming This is when you connect to an overseas network and calls are routed via that network provider instead of your home provider. Johson(2002) defined roaming as extension of connectivity service in a location that is different from the home location where the service was registered. Roaming ensures that the wireless device is kept connected to the network, without losing the connection. Roaming allows mobile wireless customers to automatically make and receive voice calls, send and receive data, or access other services, including home data services when they are outside of the area covered by their provider’s network regardless of their location. Forneil(2004) stated that roaming plays a major role in the quality of GSM/CDMA technology, Susan J. Campbell (2007) stated that there are number of different technology trends, but most significant is the rise of mobile roaming. Hypotheses The Hypotheses are developed based on Literature Review mentioned earlier to describe the relationship among these variables that influence on consumer choice. H1: There is positive/significant relationship between perceived services quality and consumer choice. H2: There is positive/significant relationship between international roaming and consumer choice. H3: There is positive/significant relationship between the choice of handset and consumer choice. 7 Chapter 3 Methodology ————————————————————————————————————————- Source of Data The study undertaken to be mainly based on the primary data and secondary data. The primary data is collected directly from the target respondents through tructured questionnaire and personal interview. The secondary data for the study is collected from different sources such as technical and trade journals, articles, newspapers, magazines, internet, books, reports. RESEARCH DESIGN First and the most important phase in determining method of this research is designing phase. This phase should be given serious attention to make sure that the research can be done without mistakes. Designing includes choosing the best method for collecting, measuring, analyzing data. Quantitative method such as survey method has been used for collection data. Research Framework Perceive service quality Choice of Handset Choice of Technology International Roaming 8 Population and Sampling Research The population of this study is all the consumers who has cellular phone which a huge amount of number, in this case we use Exploratory and Random sampling to analyze data. ? Data Collection The data is collected randomly irrespective of the category of the people in the form of questionnaire and the sample size is 100 respondents. Because it is a pilot study and due to time constraint the sample size is small. ? Data Analysis From the questionnaires we have distributed we got the following results: Q1) which technology do you use? Technology GSM CDMA No. of respondents 78 22 90 80 70 60 50 40 30 20 10 0 GSM CDMA 9 Interpretation: Above data analysis shows that majority of the consumers that is approximately 78% are covered by GSM technology. Based on this result we trying to know why GSM is more preferred. Q2) Overall, how would you rate you both technologies? GSM CDMA EXCELLENT GOOD 40 25 18 22 AVERAGE 13 20 FAIR 10 20 40 35 30 25 20 15 10 5 0 excellent Good Avg Fair GSM CDMA Interpretation: From the graphic it depict that GSM is the most excellent technology. 10 Q3) Rank the following factors which influenced you the most: Roaming QoS Choice of handset 92 8 DATA SPEED 32 68 Range of coverage 41 59 GSM CDMA 67 22 62 38 100 90 80 70 60 50 40 30 20 10 0 roaming Service handset coverage GSM CDMA Interpretation: Above data analysis shows that GSM is being preferred because of its services, the choice of handset and the strength of roaming. Where CDMA is preferred because of its good range of coverage. 11 Q4) Rank the following Service which attracted you the most for tour choice either GSM or CDMA Brand GSM CDMA SMS Pack 60 40 Call rate 45 65 Internet 70 30 Other 67 33 70 60 50 40 GSM 30 20 10 0 SMS call rate Internet other CDMA Interpretation: from chart above it shows that GSM is more preferred from because of its aspects of the services. Where CDMA is preferred because of its call rate. 12 Q5) How satisfied are you with your choice of GSM/CDMA technology? Brand GSM CDMA Very satisfied 35 20 satisfied 60 30 Neutral 0 15 issatisfied 0 0 60 50 40 30 20 10 0 very satisfied satisfied Neutral dissatisfied GSM CDMA Interpretation: Above data analysis shows that the satisfaction rate of technology is leaded by GSM as not a single user of service is neutral or dissatisfy. In other hand CDMA seems to be good satisfied with zero dissatisfies but there are around 15 respondents who are neutral. 13 Conclusion As per my analysis I noti ced that the main factors that makes GSM technology more preferred are the mobile choice of handset and the quality of service regardless the range of coverage and the price rate. Other thing I noticed that are the mobile choice of handset and the value of service has a strong relationship Conclusion of the topic is that maturity of customers is using GSM technology because of its good network roaming availability and quality of services and the wide choice of handset. Mostly customers have considered GSM is one of the best services provided in Yemen because other factors and efficient services. ? Time Schedule 15th February, 2012 Data Collection Problem Statement Objectives Literature Review Methodology Whole report 30th February , 2012 13th March, 20th March, 2012 2012 1 April, 2012 ? ? ? ? 14 ? References 1. Jallet, Frederic, intelecommunications†,(http://www. emeraldinsight. com/Insight/viewContentItem. do; jsessionid=236E2B6B45CF101465D540FD4401AEB9? 2. Debnath, Roma Mitra, â€Å"Benchmarking telecommunication service in India†, 2008(http://www. emeraldinsight. com/Insight/viewContentItem. do;jsessionid=236E2 B6B45CF101465D540FD4401AEB 3 Rob ins, Fread, â€Å"The marketing of 3G†, vol 21, no 6, 2008 http://www. emeraldinsight. com/Insight/viewContentItem. do;jsessionid=236E2B6B45 CF101465D540FD4401AEB9? 4. Kalwani, Banumathy, â€Å"Consumer’s Attitude towards Cell phone Services†, 2006 . Fernandez, Fronnie, Understanding Dynamics in an Evolving 2007(http://www. emeraldinsight. com/Insight/viewContentItem. do;jsessionid=208652 7F0757A565F9A6CBAC8800F658? 6. Seth et, Etal, â€Å"Managing the Customer Perceived Service Quality for Cellular MobileTelephone: an Empirical Investigation†, 2008(http://www. emeraldinsight. com/Insight/viewContentItem. do;jsessionid=208652 7F0757A565F9A6CBAC8800F658? 7. Tecor, Jha, Understanding Mobile Phone Usage Pattern among CollegeGoers†,2008(http://www. emeraldinsight. com/Insight/viewContentItem. do;jsessionid= 2086527F0757A565F9A6CBAC8800F658? 15 How to cite Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen, Papers

Math Teaching Methods

Introduction Rounding of mixed decimals is a significant mathematical concept. This concept as presented in the paper targets students who are in the fifth grade. Students at this level ought to be clearly taught how to round off numbers involving decimals to the nearest tenth as a foundation for the concepts in the upper grades to curb any difficulties in dealing with related concepts in the future.Advertising We will write a custom essay sample on Math Teaching Methods specifically for you for only $16.05 $11/page Learn More Prerequisite concepts and skills learnt before the lesson One of the required concepts and skills that students should have is the ability to round off whole numbers. The second most fundamental skill is on place value. These concepts will be heavily relied upon in teaching how to round off mixed decimals to the nearest tenth. Students who do not understand these two concepts may have difficulties in understanding this concept. Con cepts and skills in this lesson This session will provide the idea and proficiency of rounding off decimal numbers to the nearest tenth. Activities and resources that will be used in this activity will be geared towards making it easier for the learner to grasp the concept. A systematic format will be used to ensure that learners understand the basics of the concept in a bid to proceed to its mastery. How to teach rounding with decimals to the nearest tenth When teaching students the concept of rounding decimals to the nearest tenth, one has to begin by ensuring that every student understands some basic concepts. The teacher has to probe the students in order to evaluate their understanding of rounding whole numbers and place values. According to Reys (2012), understanding mathematical concepts should be reinforced through examples and practice. After affirming that they understand these basic concepts, the teacher may proceed to explain that, when one wants to round decimal numbers to the nearest tenth, he or she has to begin by rounding the number that is located immediately after the decimal. This step is followed by an explanation that the tenths figure is the beginning number on the right hand side of the decimal. It is crucial also for the teacher to give the learners a hint that numbers after the tenths place assume the hundredth and thousandth positions consecutively. Students are also made aware that, when solving questions on rounding with mixed decimals to the nearest tenths, they have to apply similar procedures like those of rounding whole numbers. The teacher goes on to exemplify to the students that, when the hundredths place value is, say 50 or beyond, the tenth place value will have to increase by one.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Similarly, if the hundredths or thousandths place value is less than 50, the tenths figure remains unchanged. It is crucial to note that, once the rounding off has been done, all other numbers after the tenth place are dropped completely so that the only number appearing after the decimal is the tenths digit. The teacher then goes on to solve a number of examples as students move with him or her. Students are also allowed to ask questions concerning these concepts. According to Atkinson (1966), individual’s perception of understanding of a task motivates him or her to do it without failure. Allowing students some time to ask makes the concept simpler for them. The tutor also needs to circulate handouts that show learners how to perform the rounding operation to decimals numbers to the nearest tenth as teaching resources. Finally, the teacher offers some questions for students to solve on the same concept as a way of affirming that they have understood the concept or not. Description of activities and tasks applied The activities and tasks that I will use will include giving of examples like solving problems on the textbooks, short evaluation quizzes from past examination papers, and correction of procedural and conceptual errors made by students. Conceptual and procedural errors, difficult concepts, and their remedy in rounding with mixed decimals to the nearest tenths Learners do some common mistakes when performing the rounding off exercise. The most common one occurs when students round whole numbers on the left to the nearest tenth in place of the decimal number to the right. The other error occurs when students fail to round up. In such incidences, students only give their answers as the tenth place value numbers as it were originally on the question. Some problems may be difficult for the students. For example, 6.61 may be erroneously rounded to 7.0 instead of 6.6 following the misconception that that the exercise is the same as when they are handling whole numbers. Another difficulty is seen when they round 6.51 as 6.6 instead of 6.5 when one is less than 5 . However, this challenge can be solved by the use of a number line to realize the place value of the number. Students should also be cautioned against changing the whole numbers.Advertising We will write a custom essay sample on Math Teaching Methods specifically for you for only $16.05 $11/page Learn More Reference List Atkinson, J., Feather, N. (1966). A theory of achievement motivation. New York: Wily and sons. Reys, R., Lindquist, M., Lambdin, D., Smith, N. (2012). Helping children learn  mathematics Hobokon, NJ: John Wiley Sons. This essay on Math Teaching Methods was written and submitted by user Jeremiah Todd to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Pliopithecus - Facts and Figures

Pliopithecus - Facts and Figures Name: Pliopithecus (Greek for Pliocene ape); pronounced PLY-oh-pith-ECK-us Habitat: Woodlands of Eurasia Historical Epoch: Middle Miocene (15-10 million years ago) Size and Weight: About three feet tall and 50 pounds Diet: Leaves Distinguishing Characteristics: Short face with large eyes; long arms and legs    About Pliopithecus One of the first prehistoric primates ever to be identifiednaturalists were studying its fossilized teeth as far back as the early 19th centuryPliopithecus is also one of the least well understood (as can be inferred from its namethis Pliocene ape actually lived in the earlier Miocene epoch). Pliopithecus was once thought to be directly ancestral to modern gibbons, and hence one of the earliest true apes, but the discovery of the even earlier Propliopithecus (before Pliopithecus) has rendered that theory moot. Further complicating matters, Pliopithecus was only one of more than two dozen similar-looking apes of Miocene Eurasia, and its far from clear how they were all related to each other. Thanks to later fossil discoveries from the 1960s, we know a lot more about Pliopithecus than the shape of its jaws and teeth. This prehistoric ape possessed very long, equally sized arms and legs, which makes it unclear whether it brachiated (i.e., swung from branch to branch), and its large eyes didnt quite face fully forward, casting doubts on the extent of its stereoscopic vision. We do know (thanks to those ubiquitous teeth) that Pliopithecus was a relatively gentle herbivore, subsisting on the leaves of its favorite trees and probably spurning the occasional insects and small animals enjoyed by its omnivorous relatives.

Animal Domestication - Table of Dates and Places

Animal Domestication - Table of Dates and Places Animal domestication is what scholars call the millennia-long process that created the mutually beneficial relationship that exists today between animals and humans. Some of the ways people benefit from owning a domesticated animal include keeping cattle in pens for access to milk and meat and for pulling plows; training dogs to be guardians and companions; teaching horses to adapt to the plow or take a farmer to visit relatives living long distances away; and changing the lean, nasty wild boar into a fat, friendly farm animal.   While it may seem that people get all of the benefits out of the relationship, people also share some of the costs. Humans shelter animals, protecting them from harm and feeding them to fatten them up and make sure they reproduce for the next generation. But some of our most unpleasant diseasestuberculosis, anthrax, and bird flu are just a fewcome from the proximity to animal pens, and it is quite clear that our societies were directly molded by our new responsibilities. How Did That Happen? Not counting the domestic dog, who has been our partner for at least 15,000 years, the animal domestication process started about 12,000 years ago. Over that time, humans have learned to control animal access to food and other necessities of life by changing the behaviors and natures of their wild ancestors. All of the animals that we share our lives with today, such as dogs, cats, cattle, sheep, camels, geese, horses, and pigs, started out as wild animals but were changed over the hundreds and thousands of years into more sweet-natured and tractable partners in farming.   And its not just behavioral changes that were made during the domestication processour new domesticated partners share a suite of physical changes, changes that were bred it either directly or indirectly during the domestication process. A reduction in size, white coats, ​and floppy ears are all mammalian syndrome characteristics bred into several of our domestic animal partners.   Who Knows Where and When? Different animals were domesticated in different parts of the world at different times by different cultures and different economies and climates. The following table describes the latest information on when scholars believe different animals were turned from wild beasts to be hunted or avoided, into animals we could live with and rely on. The table summarizes the current understandings of the earliest likely domestication date for each of the animal species  and a very rounded figure for when that might have happened. Live links on the table lead to in-depth personal histories of our collaborations with specific animals. Archaeologist Melinda Zeder has hypothesized three broad pathways in which animal domestication might have occurred. commensal pathway: wild animals were attracted to human settlements by the presence of food refuse (dogs, cats, guinea pigs)prey pathway, or game management: in which actively hunted animals were first managed (cattle, goats, sheep, camelids, reindeer, and swine)directed pathway: a deliberate effort by humans to capture, domesticate and use the animals (horses, donkeys, camels, reindeer). Thanks to Ronald Hicks at Ball State University for suggestions. Similar information on the domestication dates and places of plants is found on the Table of Plant Domestication. Sources See table listings for details on specific animals. Zeder MA. 2008. Domestication and early agriculture in the Mediterranean Basin: Origins, diffusion, and impact. Proceedings of the National Academy of Sciences 105(33):11597-11604. Domestication Table Animal Where Domesticated Date Dog undetermined ~14-30,000 BC? Sheep Western Asia 8500 BC Cat Fertile Crescent 8500 BC Goats Western Asia 8000 BC Pigs Western Asia 7000 BC Cattle Eastern Sahara 7000 BC Chicken Asia 6000 BC Guinea pig Andes Mountains 5000 BC Taurine Cattle Western Asia 6000 BC Zebu Indus Valley 5000 BC Llama and Alpaca Andes Mountains 4500 BC Donkey Northeast Africa 4000 BC Horse Kazakhstan 3600 BC Silkworm China 3500 BC Bactrian camel China or Mongolia 3500 BC Honey Bee Near East or Western Asia 3000 BC Dromedary camel Saudi Arabia 3000 BC Banteng Thailand 3000 BC Yak Tibet 3000 BC Water buffalo Pakistan 2500 BC Duck Western Asia 2500 BC Goose Germany 1500 BC Mongoose? Egypt 1500 BC Reindeer Siberia 1000 BC Stingless bee Mexico 300 BC-200 AD Turkey Mexico 100 BC-AD 100 Muscovy duck South America AD 100 Scarlet Macaw(?) Central America before AD 1000 Ostrich South Africa AD 1866

Cost and benefits analysis Assignment Example | Topics and Well Written Essays - 500 words

Cost and benefits analysis - Assignment Example Solving this problem, therefore, calls for massive water infrastructural development particularly in the rural areas in order to increase access to safe and clean water that will be fundamental in improving the quality of life among the Afghans. Bases on the above cost-benefit analysis, there is no doubt that the projects would be beneficial as they have multiple social benefits. However, given the limited resources and the fact that these projects are mutually exclusive, hence they these projects cannot be simultaneously undertaken. Therefore, acceptance of one project means forgoing the other two projects. For this reason, the investment project that maximizes on the social and economic benefits is selected, but taking into account the cost incurred in implementing the project. From the cost-benefit table (above), although costly compared to the other two, Building Sustainable Water Supply and Sanitation would more beneficial to the society. Unlike the other projects, the construction of Sustainable Water Supply and Sanitation in Afghanistan would increase access to quality and safe water, thereby preventing the occurrence of waterborne diseases. This investment project would directly benefit over 90 percent of the popula tion. Besides, the construction of Sustainable Water Supply and Sanitation in Afghanistan will reduce the need for medical care and also reduce to a significant decline in child mortality rate. Therefore, implementing this project would reduce the need for the other two proposed

Marketing Success Research Paper Example | Topics and Well Written Essays - 500 words

Marketing Success - Research Paper Example There can be high value created by the product for target consumers in terms of quality and price. Hygiene is an important factor in any form of consumption which will be maintained in the bottled water products. On the other hand, it will be affordable for all income groups and will eliminate the risk associated with consuming normal water. Value creation will also be done by not creating any negative impact on the environment. Marketing mix comprises of four important elements such as product, price, promotion, and place. The product majorly represents mineral water which will be passed through various stages so as to ensure its level of quality. The packaging of the product will be dependent on prices as there will be bigger sized bottles, medium sized bottles, and small sized bottles. Prices of the product will vary from $3 to $6. Low prices will be a unique selling proposition for the bottled water. The product will be manufactured in factories which will be then stored in nearby warehouses. There will be third-party logistic systems utilized to transport bottled water products to respective retailers. These retailers will then promote the bottled water products in their stores so that it can reach the end users. The promotion will be done through traditional media such as TV, newspapers, radio, etc. Along with that social media will also be used to promote the product so that message of â€Å"pure wat er† can be communicated across the large base of customers. Each of these elements will contribute towards product success as they all highlight the quality assurance of product along with its low prices. The packaging waste is a major area of concern for these bottled water products. It can be stated that this can have a major impact on product sales. This is because if environmental impact keeps on increasing then less number of products will be manufactured due to restrictions.